Y21 WOMAN #2 / ELAINE T.
Y21: Why did you decide to strike out on your own as a floral designer?
Elaine: I’ve always loved using flowers as a medium of creative expression. It wasn’t till I created wedding flowers for an ex-colleague that I realise I can enjoy working with flowers and make someone’s day!
Y21: What does your typical day look like?
Elaine: Every day is quite different! I would usually work on admin and sourcing early in the week, be knee deep processing flowers mid week, arranging them on a Friday and setting up weddings on weekends! There are some days where I plan to do nothing because that is what my creative mind needs.
Y21: What challenges do you face in your day-to-day life?
Elaine: It really varies but I’d say the biggest challenge we face day to day is finding unique ingredients and creating one of a kind arrangements. There’s always a pressure to be better than your last piece of work!
Y21: Where do you look for creative inspiration?
Elaine: Nature, fashion and art.
Y21: What's your personal style?
Elaine: 80% classic and 20% "I didn’t know you can do that!" Sometimes the percentage varies :)
Y21: What makes you happy?
Elaine: Opening a box of flowers and feeling grateful for what nature’s creation has to offer.
Y21: What does freedom mean to you?
Elaine: Having someone put 100% trust in me to create.
Y21: Any tips on maintaining a healthy work life balance?
Elaine: Recognise that achievement is a long game! It is normal to ride through seasons of highs and lows and there is no need to break your mind and body to get somewhere fast.
Y21: You’re both a mum and a floral designer. How do you balance your time between the two?
Elaine: It helps that I’m my own boss and I get to decide the cadence of my work life. I also love to be very organised (hello task lists!), setting mini goals everyday for my work and my time with my children.
Y21: What advice would you give young florists?
Elaine: Practice, practice and practice. Embrace failure and not be afraid to be different.
About The Flowering Year
The Flowering Year is a wedding floral design studio that loves to create beautiful and intentional living art, curated with lush ingredient and surprising touches. They enjoy sharing our philosophy through workshops where everyone gets the chance to engage with nature and bring meditation into everyday life.
Follow Elaine T. on Instagram, @thefloweringyear.