Inspired by a joy-centric lifestyle, the collection is motivated by the art of finding joy in the ordinary aspects of daily existence. Joy is not just a fleeting emotion, but a state of being that can be cultivated and nurtured through small acts of kindness, gratitude, and self-care.
Our campaign story starts with Mia, who found herself feeling overwhelmed and disconnected from her inner joy after a challenging year. She realised that she needed to make a change and started by intentionally cultivating joy in her daily life.
She began with small things like taking time to enjoy her morning coffee, going for a walk in nature, and practicing gratitude. Slowly, she started to feel more connected to her inner joy, and it started to reflect in her life.
Join us in our journey of cultivating joy, and wear our collection as a reminder to take joy in the small moments of life.
A total of 9 edits will be launched between 19 May till 14 July 2023.