Yacht 21 was founded in 2009 by Jarenis Ho, an “accidental” fashion designer who does not conform to usual conventions.
Influenced by her travels abroad and minimalism of Scandinavian design, Jarenis's designs were kept clean and functional, yet varied in the wearer’s individual aesthetic. In the early stages of her brand's creation, she would imagine her muse, leading a quiet luxury lifestyle on a yacht and cruising across the globe to experience diverse cultures at every port of call.
In an effort to reflect her unwavering enthusiasm from the beginning, she chose the number 21 for the name to signify her desire for the brand to remain vibrant and energetic. Mirroring her own attitude when she embarked on her first business venture at the age of 21.
From YACHT 21 to Y21
The reinvigorated label, under Y21, aspires to help women build a modern and long-lasting wardrobe that is functional, easy to mix and match with existing pieces, comfortable to wear anywhere and lifts the spirits of women everywhere.
Y21 offers versatile, fuss-free and effortless urban resort wear for the modern women. We believe it is for the better as we learn to embrace the importance of versatility, comfort and quality in our designs to align with the new hybrid lifestyles women are leading. Where women used to have different pieces for work, parties and vacations, we now have a more blended existence and need outfits that can be worn anywhere while maintaining a strong sense of purposeful style.
”Joy, Community, Freedom”
To spread the message of cultivating joy, we partnered with local artists and content creators who share our values. They are showcasing our collection in their social media platforms, sharing their personal experiences with cultivating joy and the role our collection plays in their journey.