YACHT 21 was founded in 2009 by Jarenis Ho, founder and creative director. A boat voyage with friends inspired her to put together a contemporary yet functional collection for the ladies on board who were blandly dressed. The idea of starting a homegrown urban resort wear label struck her after watching numerous cruise collection runway shows by top notch global designers. The number 21 in the name expresses inspirational vibes found in the Y21 Woman who's creative, imaginative and optimistic.
Ever since then, Jarenis embarked on a free-spirited journey to create four collections each year. Influenced by her travels abroad and minimalism of Scandinavian design, Jarenis's designs were kept clean and functional, yet varied in the wearer's individual aesthetic. Every fuss-free design complements the wearer's body while providing a distinctive effortless look.
Follow her on Instagram to discover her inspirations and life as an entrepreneur, @jaren.ho.