About

OUR STORY - FROM YACHT 21 TO Y21

YACHT 21 was founded in 2009 by Jarenis Ho, a creative director and fashion designer based in Singapore. Influenced by her travels abroad and minimalism of Scandinavian design, Jarenis's designs were kept clean and functional, yet varied in the wearer’s individual aesthetic. During the early stages of her brand's creation, she would imagine her muse, leading a quiet luxury lifestyle on a yacht and cruising across the globe to experience diverse cultures at every port of call.

In an effort to reflect her unwavering enthusiasm from the beginning, she chose the number 21 for the name to signify her desire for the brand to remain vibrant and energetic. Mirroring her own attitude when she embarked on her first business venture at the age of 21. The reinvigorated label, under Y21, aspires to help women build a modern and long-lasting wardrobe that is relaxed, chic and versatile. Comfortable to wear anywhere and lifts the spirits of women everywhere. 

BRAND MISSION

At Y21, we're on a mission to bridge the gap between resort wear and city life. Our designs capture the essence of being polished during a vacation while embracing a sense of ease in the city. We offer a unique blend of elevated wardrobe essentials & statement occasion pieces with an effortless resort-style sensibility.

 Where women used to have different pieces for work, parties and vacations, we now have a more blended existence and need outfits that can be worn anywhere while maintaining a strong sense of purposeful style. We believe it is for the better as we learn to embrace the importance of versatility, comfort and quality in our designs to align with the new hybrid lifestyles women are leading.

 

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