Launched in October 2016, this is a multi-label lifestyle concept store that features YACHT 21 collections and travel essentials. We are also proud to represent brands that coincides with our brand belief, "Everyday's A Holiday". Since we re-launched YACHT 21 in 2013, we have been collaborating with various lifestyle brands, product designers, yacht owners and boutique hotels within the region that advocate the same lifestyle as YACHT 21. We are constantly looking for brands to collaborate and opportunities to promote travel as part of every individual’s lifestyle.

Every month, an exclusive brand partner will be invited to pop up at The Lobby within our store. The Lobby works as a brand experiential space to create a refreshing shopping experience. Each partner is carefully chosen and with the purpose to promote a carefree travel lifestyle. Brand partners we have collaborated with include Lloyd's Inn (boutique hotel in Singapore), Capi sparking soda (award winning Australian sparkling mineral water) and Cmyk outdoor furniture. 



Andy Accessory is an accessories label for women and men who desire and want modern, minimal, functional, timeless design. Designer Andy is currently based in Singapore. Available in Plaza Singapura store and Wheelock store.

We are very proud to have Allscript to curate magazine titles for our Holiday Concept Store. Find magazines on lifestyle, travel, design, fashion and art around the store, such as Kinfolk, Monocle, Cereal and Vulture. Available in Plaza Singapura store.

Bello Vanity Mirror easily enhances your shopping experience with different lighting ambience. You can tune the mirror with touch-screen buttons and change the level of lighting in the fitting room. You can also select the lighting based on 'indoor', 'outdoor' or 'night' modes. Available at The Lobby, within Plaza Singapura store and Wheelock store.

Established in 2011, CMYK distributes and retails a collection of modern, colourful outdoor furniture that is the perfect blend of style and furniture. From chairs and stools to dining tables and loungers, all our products are designed to enhance the way you live outdoors. CMYK is currently based in Singapore. Available at The Lobby, within Plaza Singapura store and Wheelock store.

CAPI is an award-winning Australia sparking mineral water. Sparkling mineral water, mixers and fruit sodas crafted for you by Australia. Pure and refreshing mineral water, premium mixers for weekend drink. Available in The Lobby, within Plaza Singapura store.

ETTE TEA, created by Victor Koh with a simple mission to promote & present exquisite tea blends that rekindles a memory or emotion, from just a sip from the cup. Combining the heritage and tradition of tea with modern and classic design, they seek to make cool tea blends and presenting fine single-origin teas to tea aficionado everywhere. Now available at The lobby within Plaza Singapura Store. 

Fairy Floral is a flower studio based in Singapore. Fairy Floral provides DIY 'Flower Bars' allowing customer to make their own arrangement from a selection of fresh flowers. Other services included  floral styling for events and weekly vase arrangement to residential s and businesses. Available in Plaza Singapura store.

Each room at Lloyd's Inn is uniquely designed with careful thought for each traveller and features a touch of nature in the heart of an urban cityscape. With the cosy hotel conveniently located in the famed Orchard Road Precinct, guests will find Lloyd's Inn an ideal base for work, play and shopping in Singapore. In the month of March 2017, we were honoured to host an art installation of Lloyd's Inn room essentials at The Lobby, within Plaza Singapura store. 

Founded by Singaporean Chiang Xiaojun in 2012 after three years of managing a pleating production factory, Pleatation offers fashion, stationery, lifestyle and home decor products. And yes, every single one of them features their signature pleats – the first to do so in Singapore. A perfect dress for your next Bali trip. Available in Bugis Junction store and Plaza Singapura store.


Sandwichbikes officially entered the hall of fame; we won the IF Product Design Award 2014. For the occasion BMW Welt in Munich transformed into a stage for the awards ceremony with excellent design, interesting talks, and fascinating impressions. Available in Plaza Singapura store.


SCENT by SIX is a local brand created by Jason Lee, who was inspired to create a series of fragrances based on his favourite memories from his travels. There are three fragrances available and my favourite is 27°F BIEI, which reminds me of days chilling by the beach and listening to the waves roaring in. SCENT by SIX is currently based in Singapore. Available in Plaza Singapura store.

Sea Apple is a local designer label specially for kids and babies. Their collections are inspired by shared and often simple observations of life. They uses GOTS certified organic cotton for their original prints. And yes, these collections are all designed by themselves Now available at The lobby within Plaza Singapura Store. 

Status Anxiety specialises in to producing leather goods that are functional and at the same time, aesthetically pleasing. Made from the quality Italian, French and New Zealand leather. Status Anxiety takes special care in handcrafting their products which are served to maximise functionality which comes out in details like iphone sliders and hidden compartments. Available in Plaza Singapura store.


The Happy Beach is a beach lifestyle concept store filled with a range of fun and functional products from swimwear, handmade jewellery, novelty partywares and unique pool toys that will make you everyone's favourite person at your pool parties. Their collection of beach themed pieces are specially curated and sourced from all over the world by two beach bums.

Walk & Rest is a shoes brand launched in collaboration with JOH and Tenderate Corp., a company develops materials. In the end of August 2014, they released their first line up, Mellow Shoes, which is flat shoes for women. in Korea. The perfect shoe for travel. Available in Plaza Singapura store and Wheelock store.

White Feather symbolizes peace and a message from angels. Combining traditional techniques and aesthetics, each wear is constructed caringly to bring forth a line of timeless jewellery where simplicity, balance and clean precision are the distinctive characteristics making every single convert-able piece easy to mix and wear. Designer Mike is currently based in Singapore. Available in Plaza Singapura store and Wheelock store.

"We want the brand to show the innocence and naturalness of the nomads who live in nature. Although we start with bags and shoes, the brand will continue to grow, to make many more routine tools out of natural leather." - YURT Design


All products made by Mr. and Mrs. Kim are not trendy or fancy—they are classically, ruggedly beautiful. Yurt Design focuses on good materials and silhouette, not fancy ornaments. Yurt Bags and shoes are made with vegan leather which is coated only in vegetable extract and are made with minimal cutting of the leather. Using the whole skin is part of Yurt’s conviction and the use of the vegan leather shows its spirit. Yurt as a brand endeavours to become a fossil , enduring forever and graven in eternal time.