Our Story

THE METAMORPHOSIS OF YACHT 21

YACHT 21 was founded in 2009 by Jarenis Ho, a creative director and fashion designer based in Singapore. Influenced by her travels abroad and minimalism of Scandinavian design, Jarenis's designs were kept clean and functional, yet varied in the wearer’s individual aesthetic. During the early stages of her brand's creation, she would imagine her muse, leading a quiet luxury lifestyle on a yacht and cruising across the globe to experience diverse cultures at every port of call. 

In an effort to reflect her unwavering enthusiasm from the beginning, she chose the number 21 for the name to signify her desire for the brand to remain vibrant and energetic. Mirroring her own attitude when she embarked on her first business venture at the age of 21. The reinvigorated label, under Y21, aspires to help women build a modern and long-lasting wardrobe that is relaxed, chic and versatile. Comfortable to wear anywhere and lifts the spirits of women everywhere. 

MISSION STATEMENT

"Our mission is to create limited collections that bridge the gap between resort wear and city life, reduce waste and ensure each piece is cherished and worn with pride."

At Y21, we're on a mission to bridge the gap between resort wear and city life. Since 2021, our design team has focused on creating smaller collections to reduce the risk of dead stocks, enabling us to stay sustainable by reducing wastage. This approach has allowed us to engage with our customers on a personal level, experiment with new fabrics, and refine our designs.

Our goal is to offer a unique blend of elevated wardrobe essentials and statement occasion pieces that capture the essence of being polished during a vacation while embracing a sense of ease in the city. We believe in effortless style with a resort sensibility, providing our customers with versatile and timeless pieces that enhance their everyday lives.

THE NEW Y21

Where women used to have different pieces for work, parties and vacations, we now have a more blended existence and need outfits that can be worn anywhere while maintaining a strong sense of purposeful style. We believe it is for the better as we learn to embrace the importance of sustainability, comfort and versatility in our designs to align with the new hybrid lifestyles women are leading.

 

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