We are changing the way we design, sell and reward.
We are changing our design directions: from travel-inspired to purpose-inspired. Our design team began working with new production partners that has allowed the brand to manufacture clothes in smaller quantities without compromising on quality, as well as working closely with fabric wholesalers to avoid wastage by using the same fabrics for more than one design.
Y21 will follow a seasonless fashion calendar. Instead of launching four seasonal collections a year, the new designs will be launched bi-weekly as capsule collections under the following categories:
Seasonless Staples: Fuss-free and timeless wardrobe essentials.
Home & Easy: Live and work effortlessly in comfort.
Weekenders: Fun-ctional weekend outfits with a pop of colour.
WHY CHANGE?
"We believe it is for the better as we learn to embrace the importance of versatility, comfort and quality in our designs to align with the new lifestyles women are leading. Where women used to have different pieces for work, parties and vacations, we now have a more blended existence and need outfits that can be worn anywhere while maintaining a strong sense of purposeful style." - Jarenis, founder
BE A Y21 AMBASSADOR
She loves nature, enjoys versatility and a fuss-free way of dressing. She is one who inspires her community and appreciates a good work-life balance.
